Gemma is a tech marketing specialist with over 20 years in the channel, working collaboratively to unlock growth in channel marketing and strategic alliances. She’s led global partner marketing organisations for vendors, worked in distribution, run an agency and now offers bespoke channel marketing consulting and execution. She excels in generating impactful marketing strategy, ideas and nurturing genuine relationships, all underpinned by a keen analytical and creative approach. Her focus is on enhancing channel relationships, fostering creativity with key partners and driving growth.