Louise Smith
Louise Smith
Chief Digital Officer
Lloyds of London

Louise Smith is Lloyd’s first Chief Digital Officer. This newly created role within the Corporation is critical in supporting Lloyd’s to further build its digital capabilities and offering across the insurance industry.

Louise is nationally and internationally recognised as a thought leader on digital innovation, disruptive technologies and the emerging workforce. She is currently laying the groundwork to ensure Lloyd’s has a strong, consistent digital approach in its Future at Lloyd’s programme of work. As well as shaping Lloyd’s digital strategy, Louise will also be working with the Corporation on how it uses agile methodologies and collaborative ways of working, as well as growing its digital skills.

With an extensive career in creating and running digital business models, Louise is at the forefront of influencing and changing the shape and evolution of the financial services sector in the UK and globally. In her current role, she uses customer experience, data, and insight to differentiate the services Lloyd’s offers to its customers.

Louise is also a regional FinTech ambassador, appointed by the UK Government. In this role she supports new incumbents in the financial services sector and collaborates with the ‘start up’ community and challengers.