Passionate, innovative, fun - three words to describe Sam’s approach to DataFit - and life for that matter! Driven by a deeply rooted philosophy to leave people, and companies, better than she found them, Sam’s 13 year career in data has gone from strength to strength. With a people-first, problem-solving approach, Sam is known for bringing out the best in her team and set up DataFit in 2022 to enable her to pursue her dream of a data consultancy and training company with a zero-dependency policy - acting as an extension to businesses by providing hands on data management and analytics expertise.

Sam has vast experience across varying sectors including; financial services, healthcare, energy, retail, property, construction and automotive, gaining extensive knowledge and experience of data management best practices and how best to implement and adapt frameworks to suit different businesses and teams.

In addition to her thriving business, Sam is a visible role model and voice in the world of data. Having faced and overcome challenges throughout her career, she wants to ensure girls and women face less challenges and feel better supported. Sam is paving the way for girls and women to ask questions, seek opportunities and explore what the tech and data world has to offer.